![]() ![]() YouTube homepage – maybe not interested in the video topic.YouTube search – interested in the topic.I have listed the traffic sources in order of higher CTRs: people who like dancing, race car fans or people who like to paint). humor or vlogs) tend to have lower Click Through Rates than targeted audiences (i.e. I’ve seen people have CTRs of 18%, but that is not always a good thing, as I will explain later in this article. 2% is low, meaning less people click on it.10% is high, meaning a lot of people click on it.YouTube itself says: A CTR between 2% and 10% is considered normal on YouTube: My highest Click Through Rate on a video ever is 14.1% over 28 days.īut regretfully a good Click Through Rate doesn’t equal a lot of views. What is a good Click Through Rate on YouTube? From my experience with informational content a CTR between 2-4% is quite normal and If a thumbnail is shown twice to the same user (even if they`ve watched the video already), it is counted as 2 impressions.īut if YouTube doesn’t count impressions for every traffic source, can you make a reliable comparison between click-through-rates of videos if the traffic sources are not the same?.Clicks from notifications and end screens are not included.On YouTube, an impression is counted right away if a viewer clicks on the thumbnail.Ĭlicking on a link on a website or app does not count as an impression.The thumbnail needs to be visible at least 50%.The thumbnail has to be shown for more than 1 second. ![]() ![]() What counts as an impression?In theory YouTube measures if a thumbnail is shown on a page where the viewer would have been able to see it.īut YouTube doesn’t (or can’t) 100% accurately measure every Impression. If 18,134 people see your thumbnail and 578 click on it, you have a Click Through Rate of 3.2% (=578 / 18134 * 100). If 100 people see your thumbnail and 6 click on it, you have a Click Through Rate of 6%. ![]() Impressions = how many people have seen the thumbnail. How is YouTube Impressions Click Through Rate calculated? The formula for calculating Click Through Rate:ĬTR = Click Through Rate measured in percentages.Ĭlicks = how many people click on the title+thumbnail Herein lies also the problem for using CTR as a reliable metric.Ĭlick Through Rate is only one factor for the algorithm to consider whether it promotes your video or not. YouTube uses Click Through Rates combined with Average View Duration, Average Percentage Viewed and returning-viewers as the most important metrics to promote a video in the algorithms like Suggested, Home and Search.īesides the above mentioned metrics, there are more metrics that YouTube looks at: like/dislike ratio, time on watch page, amount of comments and probably 100 other factors that YouTube won’t reveal. What is the meaning of Impressions Click Through Rate (CTR) on YouTube?Click Through Rate (or CTR) is the percentage of viewers that see your title and thumbnail and click on it.Ĭlick Through Rate is a broad marketing term and not exclusively used in the context of YouTube.Īlso for online advertisements and links in marketing emails are Click Through Rates measured. Because CTR doesn`t tell what you think it does.Ī higher Click Through Rate doesn’t always equal more views. However, Click Through Rates are misleading and comparing them is next to impossible. Written by: Dexxter Clark Which YouTube Impressions Click Through Rate would you rather have? 4% or 10%?īecause when 10 viewers out of 100 click, results in more views than when 4 people out of a 100 click.Ĭlick Through Rates (or Impression-Click-Through-Rates, commonly abbreviated as CTR) is one of the key metrics that the YouTube algorithm looks at to determine whether it should promote your video or not. ![]()
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